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So interesting to be taken through your process, thank you. When I decided the name for The Coach House, there was an immediate connection between my interiors world (I’m the editor of an interiors magazine) and my coaching world (I’m a qualified self-development coach).

This Substack is about the meaning of home and crafting a life that makes us feel whole and ‘at home’ so I want people to feel welcome, that they can come over to my house and rest or chat for a while.

Moss & Amber has a lovely vibe. Best wishes for the change.

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Sep 24·edited Sep 24Author

Thank you for sharing how your name came to be, Andréa! It really is an interesting process, because the elements you chose are so carefully picked to give the right feeling, like yours 'coach' and 'house'. It sounds to me like comfort, possibility, growth and safety.

Moss & Amber really resonated with me on a different level, I am so happy with it. Thank you and best wishes to you too, Andréa.

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Thank you, Nadja. I’m sure you will see a wonderful connection from others with your new name 😊

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Sep 23Liked by Nadja de Oliveira

Thank you for sharing this process! I named my substack on a whim, more or less, and I can see myself returning to this post if I ever decide to rename/rebrand. Love the new name and it helped me "get" the vibes of your substack immediately

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I am so glad you found it useful and thank you for the feedback on the name Eustacia! Yes, mine was also on a whim, as I didn't know if I would stick around Substack.

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Sep 23Liked by Nadja de Oliveira

Love the name and fascinating to get a peek inside the process too. Wishing you continued success in this next chapter! 😊

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Thank you so much Victoria! ✨

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Sep 23Liked by Nadja de Oliveira

Oh I love this glimpse behind-the-scenes, Nadja! Just beautiful. And I’m delighted the Brand Seasons resources have supported you in some way. Excited for this change 💛

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Thank you Sarah! I'm so pleased you like it too. ✨

Brand Seasons is such a brilliant resource!

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This is such a beautiful name which so wonderfully sums up all that you offer the community here ✨🍂

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Thank you so much and for your support, David! I am so glad you also think that name goes hand in hand with my writings ✨

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This is such a beautiful post. I love your new name and aesthetic but even more than that I so enjoyed the glimpses into your process. It felt like such a privilege to witness.

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Thank you so much for the kind words, Louise! I am really glad you enjoyed it.

It feels like it has been underway for a long time, without me even knowing it, until I understood the queues and found the right time.

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